{"product_id":"alphabet-mat-kittysabc","title":"Alphabet mat - Early Literacy Development | Kitty'sABC™️","description":"\u003ch2 style=\"text-align: center;\"\u003e\u003cstrong\u003e\u003cspan style=\"color: rgb(214, 73, 15);\"\u003eGive Your Little One a Head Start in Learning With Our Alphabet Mat\u003c\/span\u003e\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cdiv style=\"text-align: center;\"\u003e\u003cimg height=\"400\" width=\"400\" style=\"margin-bottom: 0.1px; float: none;\" alt=\"Alphabet mat\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0678\/8664\/5560\/files\/Alphabetmat.jpg?v=1781543460\"\u003e\u003c\/div\u003e\n\u003ch3 style=\"text-align: center;\"\u003e\u003cstrong\u003e\u003cspan style=\"color: rgb(214, 73, 15);\"\u003eTurn Everyday Floor Time Into Fun Independent Learning\u003c\/span\u003e\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp style=\"text-align: center;\"\u003e\u003cmeta charset=\"utf-8\"\u003eOur alphabet mat sparks your baby's attention while introducing letters in a fun and natural way.\u003c\/p\u003e\n\u003cp style=\"text-align: center;\"\u003eThe soft cushioned surface provides a safe and comfortable space for tummy time, playtime and early development.\u003c\/p\u003e\n\u003cblockquote\u003e\n\u003cp style=\"text-align: center;\"\u003e\u003cem\u003e\"My baby stays entertained for much longer during tummy time now, and I love knowing she's learning her ABCs on her own!\"\u003c\/em\u003e — Freya, Happy mum\u003c\/p\u003e\n\u003c\/blockquote\u003e\n\u003ch2 style=\"text-align: center;\"\u003e\u003cstrong\u003e\u003cspan style=\"color: rgb(214, 73, 15);\"\u003eStimulates Visual \u0026amp; Tactile Skills\u003c\/span\u003e\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cdiv style=\"text-align: center;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0678\/8664\/5560\/files\/Alphabet_mat_792a3596-5ea2-48ed-bc48-ab76c79a3680.jpg?v=1781557590\" alt=\"Alphabet mat\" style=\"margin-bottom: 0.1px; float: none;\" width=\"400\" height=\"400\"\u003e\u003c\/div\u003e\n\u003ch3 style=\"text-align: center;\"\u003e\u003cstrong\u003e\u003cspan style=\"color: rgb(214, 73, 15);\"\u003eBright Colors, Friendly Characters \u0026amp; Alphabet Discovery Encourage Early Cognitive Development\u003c\/span\u003e\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp style=\"text-align: center;\"\u003eThe vibrant colors, playful cat character and large alphabet illustrations naturally spark curiosity, helping little ones become familiar with letters while developing important visual and cognitive skills.\u003c\/p\u003e\n\u003cdiv style=\"text-align: center;\"\u003e\u003cimg height=\"400\" width=\"400\" style=\"margin-bottom: 0.1px; float: none;\" alt=\"alphabet play mat\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0678\/8664\/5560\/files\/alphabet_play_mat.jpg?v=1781557686\"\u003e\u003c\/div\u003e\n\u003cp style=\"text-align: center;\"\u003e\u003cmeta charset=\"utf-8\"\u003e✨ Introduces letters through everyday play\u003cbr data-end=\"68\" data-start=\"65\"\u003e✨ Encourages early language recognition\u003cbr data-end=\"110\" data-start=\"107\"\u003e✨ Captures attention with bright, high-contrast colors\u003cbr data-end=\"167\" data-start=\"164\"\u003e✨ Supports curiosity and independent exploration\u003cbr data-end=\"218\" data-start=\"215\"\u003e✨ Creates positive early learning experiences at home\u003c\/p\u003e\n\u003ch2 style=\"text-align: center;\"\u003e\u003cstrong\u003e\u003cspan style=\"color: rgb(214, 73, 15);\"\u003eSupport Healthy Physical Development During Tummy Time\u003c\/span\u003e\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cdiv style=\"text-align: center;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0678\/8664\/5560\/files\/alphabet_mats_cfba37ff-0c73-499b-b2d7-7acadf733790.jpg?v=1781557730\" alt=\"alphabet mats\" style=\"margin-bottom: 0.1px; float: none;\" width=\"400\" height=\"400\"\u003e\u003c\/div\u003e\n\u003ch3 style=\"text-align: center;\"\u003e\u003cstrong\u003e\u003cspan style=\"color: rgb(214, 73, 15);\"\u003eDesigned To Build Strength, Improve Coordination \u0026amp; Encourage Active Movement\u003c\/span\u003e\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp style=\"text-align: center;\"\u003eThe extra cushioning of our \u003cmeta charset=\"utf-8\"\u003ealphabet mat supports your baby's chest and arms, helping them stay engaged for longer periods while strengthening key muscles needed for future milestones.\u003c\/p\u003e\n\u003cp style=\"text-align: center;\"\u003e\u003cmeta charset=\"utf-8\"\u003e🧸 Extra-soft padding provides superior comfort\u003cbr data-end=\"128\" data-start=\"125\"\u003e👶 Encourages longer tummy time sessions\u003cbr data-end=\"171\" data-start=\"168\"\u003e👀 Helps develop visual tracking and eye coordination\u003cbr data-end=\"227\" data-start=\"224\"\u003e💪 Strengthens neck, shoulder, arm and core muscles\u003cbr data-end=\"281\" data-start=\"278\"\u003e🛡️ Non-slip backing enhances stability and safety\u003cbr data-end=\"334\" data-start=\"331\"\u003e🧠 Supports healthy sensory and motor skill development\u003c\/p\u003e\n\u003cdiv style=\"text-align: center;\"\u003e\u003cimg height=\"400\" width=\"400\" style=\"margin-bottom: 0.1px; float: none;\" alt=\"alphabet foam mat\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0678\/8664\/5560\/files\/alphabet_foam_mat.jpg?v=1781557795\"\u003e\u003c\/div\u003e\n\u003cp style=\"text-align: center;\"\u003eRegular floor play can also help reduce prolonged pressure on the back of your baby's head, supporting healthy skull development during those crucial early months.\u003c\/p\u003e\n\u003ch2 style=\"text-align: center;\"\u003e\u003cstrong\u003e\u003cspan style=\"color: rgb(214, 73, 15);\"\u003eWhy Choose Our Product?\u003c\/span\u003e\u003c\/strong\u003e\u003c\/h2\u003e\n\u003ch3 style=\"text-align: center;\"\u003e\u003cstrong\u003e\u003cspan style=\"color: rgb(214, 73, 15);\"\u003eAn Educational \u0026amp; Comfort-Focused Play Space Parents Can Trust\u003c\/span\u003e\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp style=\"text-align: center;\"\u003eUnlike ordinary baby mats, our alphabet mat combines educational value, developmental benefits and premium comfort into one beautifully designed product.\u003c\/p\u003e\n\u003cp style=\"text-align: center;\"\u003eMade from 100% polyester with a non-slip base, it provides a secure environment where babies can learn, play and grow confidently every day.\u003c\/p\u003e\n\u003cp style=\"text-align: center;\"\u003eGive your child the perfect foundation for learning, movement and discovery—all while making your daily routine a little easier.\u003c\/p\u003e","brand":"Jolly Infant","offers":[{"title":"Deluxe Kitty'sABC™️ play mat: 140cm","offer_id":52510366925112,"sku":"5363822892","price":49.9,"currency_code":"GBP","in_stock":true},{"title":"Basic Kitty'sABC™️ play mat: 100cm","offer_id":52510366957880,"sku":"920293820","price":34.9,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0678\/8664\/5560\/files\/Alphabetmat.jpg?v=1781543460","url":"https:\/\/jollyinfant.com\/products\/alphabet-mat-kittysabc","provider":"Jolly Infant","version":"1.0","type":"link"}